There can be a lot of pressure on a shoot day. You’ve likely invested a great deal of time and money into your video project, and the actual shoot is the cornerstone of your production. This is the day that can make or break the final outcome.
Give Your Office the Once Over
If a crew is coming to shoot your team in action, you’ll need to make sure your office is presentable. Have everyone straighten up their workspaces and clean them. A few well placed bouquets of flowers can add a pop of color to a drab setting. Look at the exterior of your building as well. Is your sign dirty? Are you plants dying? Like it or not, the outside appearance counts.
Triple Confirm
Just this week I had a client’s on camera testimonial get cold feet—on the shoot day! When you ask someone to provide a testimonial for your business, they may initially agree but have a change of heart as time goes on. First, I recommend asking way in advance. Then give them a week to think it over and check back a second time. Lastly, circle back once again right before the shoot to confirm they will be there. Provide them with a list of questions they’ll be asked in advance to up their comfort level and drastically reduce the chance they’ll be a no-show on the shoot day. Luckily, my client had a back up. You may want to consider having one too.
Be Ready with Something “Extra”
You’ll probably need some extra bodies around to act as clients or customers. Ask some friends or family members to drop by. It’s also okay to have your employees play the part, but remember that if they typically wear a uniform they’ll need to bring street clothes with them.
Order Lunch
At some point in the day, the crew is going to need to eat. Ordering in sandwiches is a huge time saver; the crew can take a 20 minute break and get back to work.
Above all, remember a shoot day is supposed to be FUN! By taking time to plan ahead, your shoot will be a stress free success.
