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In order to determine the concept for your presentation video, you need to establish what the purpose of it is. Is the information you're delivering of utmost importance, or are you planning to use the video to present and promote yourself as an expert? While you're likely interested in both, one is probably more important to you than the other. Making this distinction is instrumental in deciding how you'll tape your presentation.
If it's Information
Perhaps the purpose of your presentation is to train a group about a new procedure or technolgoy. In this case, then yes, the information is the most important. This is how you should proceed:
- You'll need to use the entire presentation with minimal or no editing, so if you switch up the framing at all, the motion should be slow and smooth.
- If you're using a PowerPresentation, the lights in the room should be off so the screen is bright and readable. Unless...
- If you've got a budget for editing, you can leave the lights on, show yourself as the speaker in front of the screen, and then cut together the presentation video and elements of your PowerPoint in post production (the newest version of PowerPoint lets you turn your presentation into a video file). This will give you the cleanest, most professional result and your audience won't miss the important details.
Showing yourself presenting to an audience is a powerful way to present yourself as an expert in your field. In this case, the video should be all about you, you, you. Here's how:
- You'll want to showcase the most dynamic parts of your presentation. No one will sit through a 20 minute video on your website. Locate the most robust points of your presentation, and cut it into a "highlights" reel.
- If you're speaking to a large group, be sure to get one good wide shot that includes the audience. It makes you look impressive.
- Knowing you're going to need to splice and dice the presentation together, you'll need to shoot from different focal lengths to be able to edit properly.
