Put Video on Your Business Card!

As an entrepreneur, I often peruse business blogs to help me stay focused and generate new ideas.  Recently I came across one that posed the question: In one sentence, why does someone buy your product or service?



To me, the answer was evident: Because it's one of the most modern, versatile ways to promote your business.  Over the months I've been writing this blog, I've explored many of the ways videos are used including on websites, broadcast television, sales presentations, trade show presentations, fundraising events, email blasts; the list goes on and on!

QR Code for my video
"Boynton Beach Inlet Video Essay"
Ain't it pretty?

But there's another, new outlet for your video.  Imagine being able to link to it on your business card, flyers, coupons, take out menus... almost any print material you're likely already using!


All it takes is what's called a "QR Code"-- QR stands for "quick response." This technology has been popular in Japan but it's only now gaining attention in the US.  You've probably seen these odd looking bar codes but weren't sure what they were or how they worked, let alone how they can help you promote your business.   

Here's how it works: your potential client scans your custom bar code with their smart phone camera, and it links them to your marketing video which you've already uploaded for free to YouTube.  Creating a QR Code is simple and FREE!  


All you need to do is upload your video to YouTube and copy the URL address of your clip. Then use a free QR code generator (like http://www.goqr.me/) to create your QR Code by copying your YouTube URL into the URL tab.  Download your custom QR Code and add it to any printed advertisements and your business card.  


What a way to show people that you're modern and cutting edge!  I highly recommend doing this NOW before these codes are all over the place.  The sheer novelty of this technology will get someone to check out your web video!