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Inevitably, I always get the same phone call right before a shoot: a sheepish sounding client asking me what to wear when they appear on camera. I think they’re embarrassed about seeming vain, but “What do I wear?” is one of the smartest questions you can ask! In fact, some clothes pose technical challenges, so it’s essential to go over your wardrobe with your producer ahead of time.
Pick a Flattering Tone
Warm, bright solids like pinks, oranges, turquoises and rich blues really “pop” on camera. They’re most flattering for your skin tone and will make you look vibrant.
Stay Away From…
· Red: Red “bleeds”, meaning the edges of the garment can be undefined.
· White: Bright white contrasts with other elements in the picture, especially your face. The white will appear blindingly bright compared to everything else in the frame.
· Black on Black: People choose black because it’s slimming, but often the camera can’t differentiate between the layers of black. As a result, your outfit make come off looking like one shapeless garment. Wearing a bright, solid shirt under a black jacket breaks things up.
· Green: If you’re shooting in front of a chroma key (often referred to as a “green screen”) your clothes will disappear into the background. You could look like a floating head!
· Tight, Busy Patterns: Patterns like checks, herringbones and ginghams create what’s called a Moray Effect, meaning the patterns will vibrate on camera. Avoid all small patterns, even on neckties.
Accessorize Wisely
When it comes to accessories, keep it simple. Dangling earrings can be distracting; you’ll want to wear simple studs. Long necklaces can hit your microphone and bangle bracelets will make noise every time you move your hands. Before you get rolling, move around a bit to see if your jewelry poses audio problems.
Play it safe by bringing several wardrobe options to your shoot. No one will ever fault you for wanting to look your best!
