Trade shows are great opportunities for generating leads. Yet standing out in a sea of booths can be challenging: it’s noisy, there are stimuli in every direction and chances are your competition is literally right around the corner. An eye catching display that includes video is a great way to attract foot traffic to your set up.
Because of noise and distractions, producing a trade show video takes special consideration, but doesn’t have to cost a lot. If you’ve recently hired a team to produce a video for your business, you probably invested a lot of time and money into it. The last thing you want to do is pay to reinvent the wheel, right? I agree. By modifying your existing video, you can create an economical piece that delivers your message in a noisy trade show setting.
Cut it Down
A five minute video that works in a sales presentation is far too long for a trade show; your audience will inevitably get distracted and wander away. Have your editor cut down your piece to a minute, two at the most.
Make it Make Sense Without Sound
Your trade show video shouldn’t be silent, but it needs to be impactful without sound—what if it gets so noisy at the show that know one can hear it? Having moving text on the screen to punctuate features or statistics about your product or service is both eye-catching and informative. If your video has testimonials from your clients, subtitle them.
Spark a Conversation
Consider ending your video with a conversation starter. If you’re a recruitment firm, end with “Ask Us the Secret to Retaining Employees” or if you’re selling skin care products, “Ask Our Consultants what Products We Recommend for YOUR Skin Type!” The whole point of a trade show is to talk to people who may need your services. Every part of your booth should be directed toward that goal.
Get in the Loop
You’re going to be busy chatting up prospective clients during the show, so have your editor loop your video many times on one DVD. You don’t want to miss a potential lead because you fussing with your DVD player.
At a trade show, you get a small window of opportunity to make a great impression. Use video to make you stand out among the pack.
