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One very important component is Creating Depth and Dimension with lighting. You know the old saying that the camera adds 10 pounds? It's more or less true. To illustrate this point, try this: close one eye and look straight ahead. Now, switch eyes-- see how your vision jumps? One eye is offset to give your vision depth and dimension so you don't bump into things. The camera only has one eye: the lens. As a result, it doesn't perceive depth so everything looks flatter and wider. This can be corrected with proper lighting. In a basic three point light set up, you should have one light pointed directly at you (called the "key" light). In most cases it shouldn't be straight on in front of your face; it should be at an angle to create shadows and therefore, dimension.
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| The Key Light Should be Slightly to the Side |
The most flattering angle for you likely lands anywhere between 20° and 30°. The further from the camera the light is, the more shadowing you'll get. These shadows are slimming, but they can also highlight flaws like acne scars or wrinkles, so trial and error is the only way to find your sweet spot.
Another camera trick involves Cropping and Framing. Proper framing can really help you look slimmer. It may sound counterintuitive at first, but the bigger you are, the tighter the shot should be. By cropping out a bulging stomach or thick arms, you create an illusion of being thinner.
Also, don't crop at the widest part of your body. For instance, a woman might have a bigger bust but a thin waist. If you crop the shot right in the middle of her chest, she'll look very broad. Either crop above her chest or below it where the body is narrower for a flattering look.
When you're investing in a video for your business, you really want to look your best. Keep these tips in mind and you'll love the way you look in the end.
