Are We There Yet? Knowing It's Time to Add Video to Your Marketing Plan

Think back to a time when the internet was a novelty.  You likely used it to chat with strangers or play games.  Now look at what it's blossomed into: the epicenter of commerce.  Any serious business has a website.  Today there's another shift taking place.  Just having a website that lists your contact information and services provided is no longer enough.  Websites need to be dynamic and interactive, and adding video is an integral part of achieving that.

I’ve never met a single business owner who said, “Oh, I would NEVER want a video to market my business.”  Video is one of the most compelling ways to reach potential clients, and most business owners know it!  Yet they often put off pulling together a video production, either because of expense or they think it’s too time consuming. 

There are certain milestones in any business that signal it’s time to add video to your marketing plan.

You’re Rebuilding Your Website

Video is a key component of any modern website, and by making a video the centerpiece of your home page, not only will you clearly and quickly explain what you have to offer, you’ll send the message that your company is current and cutting edge.

You’re Offering a New Product or Service

Introduce clients to a new facet of your business.  If you’re undertaking a new endeavor, chances are you’re excited about it!  Show customers how committed you are to this venture by dedicating a video to this innovative part of your company.

You’re Re-Branding

Face it: as your company evolves you may re-brand it more than once over the course of its lifetime.  If you’re going to invest in a video, you’ll want it to have the longest shelf life possible.  The production should coincide with the launch of your new branding to ensure you get the most use out of it.

You Have an Event

Whether it’s a trade show, a fundraiser or the unveiling of a new product, people love a video presentation.  A well-produced video will grab the attention of your audience in a way that no speech or PowerPoint presentation can.

There’s really no other medium to clearly communicate who you are and what you do than video. When the time is right, invest in a professional production and show the world what makes your business stand out.


You may notice that our blog now hosts advertisements.  These advertisements make it possible for us to continue to provide free information and advice.  Please click on their links!