It’s no secret that hiring a video production team is an investment. There are costs associated with scripting, scouting, shooting and editing. However, a little thinking ahead can get you a lot of content. The secret lies in making the most of your shoot day.
Identify Your Needs
Different videos have different purposes—you may want to air a 30 second commercial on TV, produce a two minute video for your website, and create a video that sells your product without sound (for instance, by using words on the screen) for noisy trade shows.
You may not need all three of these projects at the same time, but if you consolidate the production by shooting elements for all three videos in one shoot day, you’ll get a 3-for-1 deal on shooting and most likely a discount on scripting and editing for doing multiple projects at once.
Communicate with Your Producer
Tell your producer up front what you’d like to achieve now and for future projects. You may have a trade show coming up in just a few weeks that you desperately need a video for, but haven’t you always toyed with the idea of adding video to your website? A good producer will know how to multitask to accomplish everything at a minimum cost.
You’ll Also Save in the Edit Suite
There’s much more to editing than just cutting clips together. Importing video, color correcting, adjusting audio levels and exporting are all labor and time intensive components of professional editing. Editors often work on an hourly rate, so when they are able to “batch their tasks” by completing several projects for the same client at once, you’re the one saving money.
Like with anything else, a little organization saves time and helps your video marketing dollars go further.
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