.jpg)
1.) What is the nature of your business?
a.) Product or Service, General Population (4 pts)
b.) Unique Product or Service, B2B or General Population (3 pts)
c.) B2B Product (1pts)
d.) B2B Service (2 pt)
2.) What do you feel is your strongest attribute for business success?
a.) Unique Product or Service (3 pts)
b.) Expertise (2 pts)
c.) Effectiveness of Product or Service (1 pt)
d.) Broadness of target market (4 pts)
3.) Who are your target customers?
a.) Larger Company (1 pt)
b.) General population (4 pts)
c.) Small Business (2 pts)
d.) Early Adopters (3pts)
4.) How do you acquire most of your new business?
a.) Networking (2pts)
b.) Print Advertising (4pts)
c.) Sales Calls (1 pt)
d.) Website (3pts)
5.) Besides increasing sales, what is the main purpose of your video?
a.) Inform customers about your unique product or service (3 pts)
b.) Inform customers about your location and variety of products/services offered (4 pts)
c.) Educate customers about how they can benefit from your product/service (1 pt)
d.) Inform customers about your extensive expertise (2 pts)
Scores:
1-5- Sales Presentation Video
6-10 Team Profile
10-15 Demonstration Video
16-20 Broadcast Commercial
Sales Presentation Video
Think back to the last time you presented to a potential client. Did every word come out perfectly? Did you boast enough about your company’s accomplishments? Did you bring in your past clients to explain what a great job you did? Probably not. Even the smoothest salesperson doesn’t pitch perfectly every single time. Adding video to your sales presentation gives you an edge. With a pre-produced video, you can ensure your message gets across as flawlessly and succinctly as possible, time after time. With a pre-produced video, you can ensure your sales presentation as flawlessly and succinctly as possible, time after time. Incorporating a video into your existing presentation is effortless; videos are easily inserted into PowerPoint.
Team Profile
"People do business with people they know, like and trust."
Profiling yourself or your team with a video on your "About Us" website page enables potential clients get to know you in a personal way. Even though the video should be focused on the business, just seeing the faces and hearing the voices of you and your employees instantly creates an emotional connection, and many business decisions are made emotionally, not logically.
Depending on your industry, the tone of the video can be lighthearted and humorous, somber but heartwarming, or it could be fast paced and edgy. Just as long as it's not dry, your video will immediately establish that emotional connection.
Demonstration Video
Demonstration Videos showcase in detail how your product or service works, and how customers can benefit from it. Demonstration videos are great if what you’re selling is totally unique and needs explanation. If it’s a product, you’ll want to show it in use. If it’s a service, you may need drive home your point with illustrations and motion graphics.
Broadcast Commercial
While any business benefits from advertising, television commercials work best for businesses with a broad consumer range. That's why you see a lot of medical, restaurant and retail commercials-- everybody goes to the doctor, eats and shops. If a wide range of people can benefit from your product or service (as opposed to business to business) then yes, you should consider commercial advertising.
