Think back to the last time you presented to a potential client. Did every word come out perfectly? Did you boast enough about your company’s accomplishments? Did you bring in your past clients to explain what a great job you did? Probably not. Even the smoothest salesperson doesn’t pitch perfectly every single time. Adding video to your sales presentation gives you an edge. With a pre-produced video, you can ensure your message gets across as flawlessly and succinctly as possible, time after time.
Incorporating a video into your existing presentation is effortless; videos are easily inserted into PowerPoint. When adding a video to your sales presentation, consider the following:
Keep it brief: You certainly don’t want to press “play” and rely solely on a video to do your job for you. A two or three minute video that introduces your company or a specific product is impactful, impressive and entertaining.
Brag!: One of the greatest benefits of having a pre-produced video is that you can lay on the boastfulness pretty thick. After all, those words aren’t coming out of *your* mouth.
Use a Professional Narrator: In a sales video, I don’t recommend having your president or someone else from your company talking into the camera. The client might think “Why isn’t THAT person here today? Are we not important enough?”
Bring “Friends”: Incorporate video testimonials! It’s the next best thing to having your past success stories there in the room with you. See my earlier post "A Whole New Meaning to 'Word of Mouth'" for tips on getting your past clients to go on camera.
Stay Evergreen: If there are certain parts of your product or company that are constantly changing, like pricing, don’t be specific about them in the video. Once you’ve spent the money to have the video produced, you’ll want to get as much use out of it as possible.
Anyone can present a simple PowerPoint; when you make your presentation a multimedia event, you’re sending the message that you’re current, prepared and you want their business!
